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MEthru LA MEthru LA Ad communicates with relatable messaging and relates to where the ad is placed. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/b8fc927d-e71c-4486-8ef3-55fcabe89102/MLA+Ad+P+1+2.png Home - MEthru LA Advertising in Downtown Los Angeles https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/b9355eaf-4a16-4293-b554-dd6d55a40fce/ME+1.png Home - MEthru LA MEthru LA combines scavenger hunt and allocates users to utilize the metro as a method of discovery. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/979937b0-561a-463b-847f-a09057506d78/ME+2.png Home - MEthru LA Augmented Reality is embedded so that users can engage with their surroundings and learn more about their city. By doing so, users will earn points that can be redeemed towards gift cards or metro passes. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/4f3f3b70-20b6-4f5a-b8aa-9c8bf19eb889/MELA+spread+2.png Home - MEthru LA https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/e1d3140a-52ca-4f11-aa72-7732351ead77/MLA+Ad+Subway+Entrance+2.png Home - MEthru LA The subway entrance ad welcomes riders. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/0d9264d0-b999-45c1-943c-9a5f59de3158/WE+1.png Home - MEthru LA MEthru LA also includes a multiplayer mode, called WEthru LA, that brings exploration with friends. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/184d49a5-8a3d-4c1d-927f-5535ed1ab080/MELA+spread+3.png Home - MEthru LA https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/a2b6ba04-c5ac-41b8-9984-d896b2660bc7/MLA+Ad+Subway%403x.jpg Home - MEthru LA Subway Platform to remind commuters to earn points while riding. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/7d7f932c-7657-42ec-91be-18ed7afc508e/WE+2.png Home - MEthru LA WEthru LA plans and executes activities for you and your friends! https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/6616ae64-9b9c-4025-a75b-a8fe11b5ccd9/MELA+spread+project.png Home - MEthru LA https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/9f27e042-15a3-4bb6-9e19-6ad287e03004/MELA+Cover.png Home - MEthru LA https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/7af7de61-6818-4ccb-9c07-f25173a1de93/MLA+Ad+Hollywood+2.png Home - MEthru LA Location-based messaging, like Hollywood, appeal to locals. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/31c2bff5-99f4-44a0-83a8-c41533d96e06/nav+1.png Home - MEthru LA MEthru LA can also act as a navigation app to simplify transit for those who are new. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/17b1c3c2-7936-4495-aa0b-0b6aee5f48b1/MLA+Ad+DTLA.png Home - MEthru LA Cars also get messaging which emphasis on getting stuck in traffic. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/0faec6c7-24b9-4709-bd33-d64a25f7fd85/nav+3.png Home - MEthru LA The navigation feature is not limited to public transit as it includes walkin directions as well. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/675a19db-025c-4a9b-a170-8665080bb8e1/MLA+Ad+Freeway+2.png Home - MEthru LA Or sharing frustrations related to driving in this city. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/553c1007-a890-4e7b-9ceb-a8e4c221de34/reward+2.png Home - MEthru LA MEthru LA incentivizes users who play the game. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/aeb2924a-a16e-4fd8-b4c5-251a18a6ed3a/MtLA+Airport+1.png Home - MEthru LA People arriving at LAX should experience La la land their way and not the highway. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/5538d249-681d-4084-be42-64539f4e923d/reward+1.png Home - MEthru LA Users can redeem points for a reward while also learning about their accomplishments within the game. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/6056932e-3440-4594-a9ed-255f87a55241/MtLA+Airport+2.png Home - MEthru LA So that the stress of the road wont take us out. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/b719ea45-ad0e-4863-9f86-855bf5310a0e/MLA+Ad+Bus.png Home - MEthru LA Buses deliver messaging to wider audience and can act as a moving banner. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/24d093fe-3a5c-4d8b-b122-6267d08ef4d9/MLA+Ad+Train.png Home - MEthru LA Same applies to light rail trains where they often run through city centers like Pasadena. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/d8c796e5-edd3-4b41-9b10-25b6163f0d1b/MTLA+Insta+Ad+mockup.png Home - MEthru LA Social Media Ads are also one of the most direct ways of communicating with potential users. https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/6d0ae4c9-42c3-4013-b6b8-32636a48998c/SWAG.png Home - MEthru LA Swags which include an iPhone case with built-in tap card, Tap Card keychain, and care products ensure that people would come back. https://www.samsultandesign.com/home/smsn-lounge monthly 0.5 2023-09-08 https://images.squarespace-cdn.com/content/v1/622105d228f6134af66b285b/1694202229416-IEI1STP4WT55KK634Q1M/SMSN_Wine%2BPoster%2Bmockup%2B2.jpg Home - 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